BWC Volume Plus Shampoo is a special, plant-based formula designed to gently cleanse fine hair while building fullness and body. Conditioning jojoba, penetrating plant proteins, panthenol, and biotin strengthen and add volume to each hair strand, improving your hair’s look, feel and texture. Natural vitamins, organic aroma-therapeutic essential oils, and vital botanicals leave your hair clean, shiny, protected and full. Never tested on animals. No animal ingredients. First in cruelty-free since 1963. beautywithoutcruelty.comMade in USA Directions: Apply to wet hair and work into a rich, creamy lather. Rinse clean with warm water. For maximum benefits follow with BWC Volume Plus Conditioner. Ingredients: Botanical Infusion of Rosemary, Chamomile, Sage, Horsetail, Nettle, Lavender, Certified Organic Aloe Vera Gel, Cocamido Propyl Betaine, Cocamide DEA (Gentle Cleanser from Coconut), Vegetable Glycerin, Certified Organic Sunflower Oil, Olefin Sulfonate, Soy Protein, J


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