Natural Vitality – Natural Calm Plus Calcium Raspberry Lemon Flavor – 8 oz. (226 g)Peter Gillham’s Natural Vitality Natural Calm Plus Calcium is formulated to prevent a surplus of calcium robbing the body’s vital magnesium supply and to avoid the symptoms associated with depleted levels of magnesium. Natural Vitality Natural Calm Plus Calcium’s premeium formulation includes vitamin D, boron and vitamin C to facilitate the assimilation, distribution and utilization of calcium. Natural Vitality Natural Calm Plus Calcium is excellent for athletes and anyone who works out. Natural Vitality Natural Calm Plus Calcium assists in preventing muscle cramping and helps reduce lactic acid.Calcium is an important nutrient essential for maintaining total body health. Your body needs it every day-not just to keep your bones and teeth strong, but to ensure proper functioning of muscles and nerves. It even helps your blood to clot. But can too much calcium be a problem? Yes, it can. Excess calcium can deplete its vital sister mineral, magnesium, from the body and, as a result, can bring about symptoms of magnesium depletion, listed on the green page of this brochure. Calcium acts to excite nerves and is necessary for muscle contraction. Magnesium, on the other hand, calms nerves and is needed for muscle relaxation. Calcium makes bones stiff and hard, but magnesium is needed to avoid their becoming brittle. An excess of unabsorbed calcium may result in kidney stones and deposits in soft tissues such as arteries and heart cells, where it can calcify or harden into insoluble calcium.You experience the tensing (calcium) and relaxing (magnesium) interaction of these two elements each time your heart beats, when you feel your pulse, and every time you breathe.When we are under stress, our cells-which in their resting state contain magnesium-go through a change. Calcium, normally outside the cells, enters the cells through tiny gates and the calcium level temporarily becomes high. This is the action state in which a muscle cell, for example, will contract and tense the muscle. The magnesium guardian then helps push the calcium out of the cell and the cell is again in its resting, relaxed state.Think of it as an on-off switch. The “off” is magnesium and the “on” is calcium.But what happens to a cell that is not in balance-where the magnesium level in the body is deficient?In simple terms, the “off” switch doesn’t fully turn off. That means calcium can continually leak into the cells and stimulate cell activity (the “on” switch). The result is stress, which may be accompanied by one or more of the magnesium deficiency symptoms listed on the other side of this page.Magnesium helps your muscles function properly; it keeps your heart rhythm steady and supports a healthy immune system. This essential mineral helps regulate blood sugar levels, promotes normal blood pressure and is required for producing and storing energy. It’s easy to see why many researchers say that no single dietary factor is as critical as magnesium.Calcium Needs MagnesiumThey believe calcium should not be taken on its own because it can pull magnesium out of body parts to supply the magnesium it requires for assimilation. Magnesium is necessary for over 300 different biochemical processes, such as digestion, energy production and the metabolism of proteins, fats and carbohydrates. It is also needed for bone strength, muscle strength and proper functioning of the heart and nervous system. While calcium requires magnesium, magnesium does not require calcium and can be safely and beneficially taken on its own.A Matter of BalanceCalcium deficiency can be a serious issue. They have, however, compounded the problem by promoting calcium supplementation without magnesium. In the United States they are consuming about 10 times more calcium than magnesium. Very few calcium supplements incorporate magnesium and when they do, there is often an imbalance of twice as much calcium as magnesium. In addition to the many calcium (without magnesium) supplements on the market, calcium is now added to cereals, crackers, juice, antacids and many other items (including soft drinks). Without a proper balance of these two minerals, magnesium becomes depleted, which can result in the negative effects associated with lack of magnesium and a buildup of unassimilated calcium.Sports FormulaAthletes put their bodies under intense stress. Strenuous exercising and sweating (due to exertion and high temperatures) cause the body to lose magnesium. Many athletes are deficient in both calcium and magnesium.Magnesium is also essential in addressing an issue common to almost all athletes-muscle cramping. When cramping occurs in workouts or competition, it is a sign of low magnesium levels. Natural Calm Plus Calcium balances a highly soluble and bioavailable form of calcium with Natural Calm-the best-selling, award-winning magnesium supplement-plus vitamins and minerals, so that the calcium you take will be fully utilized and you will have healthy magnesium levels. Magnesium won’t be depleted by calcium and there will not be a buildup of unabsorbed calcium.About Natural VitalityNatural Vitality is a purpose-driven organization.They believe that the general level of health Americans experience today is far from ideal. What is considered “normal” constitutes the acceptance of aches and pains, lack of energy, the aging process and a long potential list of non-optimum conditions.With the epidemic of obesity and diabetes in America, it is dawning even on the most reluctant, that there is a relation between what they put into their bodies and the level of health they experience.In the last 70 years, the shift over to factory farming, both in produce and in livestock, has greatly contributed to the declining nutrient value of the food they eat. An example of this is the fact that you would need to eat five apples today just to get the same nutrients from eating one apple back in 1965!It’s hard to imagine that with supermarkets filled with such a variety of fruits, vegetables and meat that they have become used to in this country that they might be suffering the effects of malnutrition. But they certainly feel it. It may be stress or low energy or trouble sleeping or headaches or indigestion or many other possible symptoms but the bottom line is that their bodies are not getting the minerals and vitamins they need to function properly.Their FormulationsNatural Vitality is best known for its flagship product Natural Calm, The Anti-Stress Drink. For over five years in a row, Natural Calm has been the best-selling magnesium supplement in any form (SPINS 2011). Natural Calm was also recognized by Vitamin Retailer magazine with its Vity Award in 2010 and again in 2011 and by Better Nutrition magazine for three consecutive years with its Best of Supplements Award. Natural Calm is approved by Mommy MD Guides and Ashley Koff, RD Natural Calm is available from all leading distributors and is sold in natural products stores in America, Canada, Italy, Russia, the UK, Ireland, France, Germany, Netherlands, Belgium, Iceland, Columbia, Puerto Rico, and Taiwan.Their popular Organic Life Vitamins is a complete liquid multi-nutrient made with certified organic ingredients. OLV provides a food-based cornerstone of quality nutrition in liquid form for quick absorption and maximum bioavailability. It is unique among whole-food liquids for both its comprehensiveness and its light fruit taste, with organic raspberry and cranberry extracts sweetened with organic agave nectar and organic stevia.Natural Calm Plus Calcium is their sports formula. It is very popular with elite athletes as it virtually eliminates muscle cramping.From their experience with magnesium and calcium, they have found that a ratio of 1:1 calcium to magnesium (or even slightly more magnesium) both supports bone health and avoids the buildup of unassimilated calcium that can lead to problems associated with calcification. Osteo Calm is a liquid formula for bone health support that is unique in featuring this ratio along with vitamins and minerals designed to enhance calcium absorption.NutraRev!, which received a Best of Supplement Award from Better Nutrition magazine is an antioxidant energizer that provides a unique combination of anti-aging supplement in a great-tasting, fast-absorbing and economical liquid. It is popular because of its energizing effects and well as anti-aging benefits.Kids Natural Calm Multi is a premium comprehensive liquid multi for children. It includes 24 organic fruits & veggies, premium Omega-3 DHA & EPA, vitamins and minerals, best-selling Natural Calm magnesium, calcium, amino acids and DMAE. Gluten-free, non-GMO, organic flavors and sweetened with organic agave and organic stevia.Energy28 is a premium liquid whole-food sustainable energizer featuring Golden Chlorella Omgea, a complete nutrient-dense green food, 24 organic superfruits, veggies, sprouts and fruits, organic maca, Bioenergy RIBOSE and rhodiola. Natural berry flavor with organic agave and organic stevia. Vegan, gluten-free, non-GMO.They Take Their Social Responsibility Very Seriously.Their vision at Natural Vitality is a higher level of health. Health is not a static condition and needs to be viewed in context with the total environment.While nutritional supplements are required to repair, maintain and enhance health, it is vitally important to limit the number of toxins found in food and in the environment. They have created a society with about 80,000 industrial chemicals and many of these chemicals end up in the food chain one way or another.In order to address this broader view of health, they devote a percentage of their profits to their Natural Revitalization environmental action initiative, now in its fourth year. As part of this, they support both financially and actively, a number of non-profit groups covering areas of food safety, animal welfare, soil regeneration and carbon sequestration, the practical development (including growing, certification, distribution and marketing) of a new category of nutrient dense produce and support of local, sustainable farms through Chef Rick Bayless’ Frontera Farmer Foundation.They also publish their online magazine, Organic Connections that covers food, health, the environment and green technology.


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